About the role
We're looking for an experienced and innovative Digital Marketing Director to lead the digital transformation of our global Companion Animal business. This is a unique opportunity to influence how veterinarians, pet owners, and customers engage with our brands through digital channels, data-driven marketing, AI-powered innovation, and customer-centric experiences. As a strategic leader, you will define and execute a global digital marketing vision that drives business growth, accelerates digital maturity, and positions the organization at the forefront of modern marketing practices. What You'll Do Lead Digital Strategy Transformation - Develop and execute the global digital marketing strategy for the Companion Animal business. - Drive digital transformation initiatives that support commercial growth and business objectives. - Identify new opportunities to enhance customer engagement and digital performance. Advance AI Marketing Innovation - Champion the adoption of AI and emerging technologies across marketing activities. - Explore innovative approaches to content, customer engagement, analytics, and marketing operations. - Foster a culture of experimentation and continuous improvement. Elevate Customer Experience - Design seamless omnichannel customer journeys. - Strengthen CRM, customer engagement, and first-party data capabilities. - Improve digital experiences across multiple platforms and customer touchpoints. Drive Performance Through Data - Use analytics and insights to optimize marketing effectiveness. - Monitor digital performance and identify opportunities for growth. - Establish best practices, governance, and measurement frameworks. Build Lead High-Performing Teams - Inspire, develop, and mentor a digital marketing team. - Strengthen organizational digital capabilities. - Create an environment that encourages collaboration and innovation. Influence Across the Business - Partner with Commercial, Marketing, IT, Data, and regional teams. - Lead through influence in a complex global matrix environment. - Align stakeholders around a common digital vision.
