BRIEF JOB SUMMARY: We are seeking a Marketing Data Operations Specialist to serve as the critical bridge between our marketing strategy and the client communication journey. You will be responsible to help bring in client preferences and help create the best overall client digital experience within our Client Reminder Management platform, Customer.io. In this role, you will partner with cross-functional stakeholders to translate separate Marketing asks into one seamless, client-forward experience.
Key Responsibilities
Capability to understand the client mapping and journey experiences
Use JSON and/or JavaScript to create liquid templating for dynamic email content
Be an ambassador for Marketing to other lines of business, working cross-functionally to relay needs
Send communications (Email, SMS, Push, etc) for hospitals in C.IO
Understand key data surrounding the client journey and work on implementing ongoing improvements
Partnering with Marketing to provide C.IO data for reporting
Minimum Knowledge, Skills, and Abilities
2 years in a CRM platform, ideally C.IO
2 years in a CDP platform
Problem-solving for technical challenges and data discrepancies
Clear communication to clarify Marketing needs and project requirements
Experience and working knowledge of Excel, PowerPoint, QuickBase, PowerBI
Preferred Knowledge, Skills, and Abilities
Bachelor’s degree in marketing or related field
Basic knowledge of veterinary medicine, specifically towards client communication
