About the role
We’re seeking a data-driven and execution-focused Marketing Automation Specialist to support and deliver client lifecycle programs across our veterinary hospital network. This role blends strategic thinking with hands-on campaign execution, owning the end-to-end delivery of multi-channel communications that drive engagement, retention, and loyalty.
You will partner closely with strategy, analytics, and operations teams to translate business priorities into targeted, personalized campaigns—while also building, deploying, and optimizing those campaigns within Salesforce Marketing Cloud (SFMC) and our Customer Data Platform (CDP).
This is an ideal role for someone who enjoys both thinking through the “why” and executing the “how.”
Key Responsibilities
Lifecycle Strategy & Optimization
- Support the development of lifecycle journeys including onboarding, wellness, reactivation, and loyalty programs
- Analyze campaign performance to identify trends, insights, and optimization opportunities
- Assist in building and refining audience segmentation strategies using CDP and CRM data
- Contribute to A/B testing plans, including hypothesis development, execution, and results analysis
- Identify opportunities to improve personalization and dynamic content strategies
Campaign Execution & Automation
- Build and deploy email, SMS, and automated journeys in Salesforce Marketing Cloud
- Configure Journey Builder workflows, including triggers, decision splits, and personalization logic
- Develop and manage audience segments and data extensions
- Execute thorough QA processes to ensure accuracy across targeting, content, and timing
- Trouble shoot issues related to campaign setup, data flows, and delivery
- Maintain documentation for campaign builds, workflows, and governance standards
Required Qualifications
- 2–5 years of experience in lifecycle marketing, CRM, or marketing automation
- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio preferred)
- Strong understanding of customer journey design, segmentation, and personalization
- Experience analyzing campaign performance and applying insights to improve results
- Familiarity with A/B testing methodologies and KPI tracking
- High attention to detail with strong QA and execution discipline
- Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously
- Excellent communication skills and ability to collaborate across teams
Preferred Qualifications
- Experience working with a Customer Data Platform (CDP)
- Basic knowledge of SQL, AMPscript, or HTML for email
- Experience in healthcare, veterinary, or multi-location business models
