About the role
- Ecosystem Strategy & Leadership: Develop and execute the ecosystem strategy aligned with business growth objectives and channel priorities. Build a scalable ecosystem framework covering education, recruitment, community engagement, advocacy and digital activation.
- Professional Education & Capability Building: Lead the development and deployment of educational programs targeting breeders, rescue organizations, pet professionals and key opinion leaders. Manage educational platforms and portals, ensuring content relevance, user engagement and learning effectiveness. Collaborate with internal and external experts to develop high-quality educational content and learning journeys.
- Digital Ecosystem & Content Activation: Drive the development of digital ecosystem platforms and community programs, develop content strategies that strengthen professional advocacy and support recruitment objectives
- Events, Industry Engagement & Advocacy: Lead pillar owned planning and execution of industry conferences, exhibitions, competitions and strategic partnerships. Manage participation in major industry events and brand experience programs. Strengthen relationships with industry associations, opinion leaders and ecosystem partners. Build advocacy programs that increase recommendation and influence within targeted communities.
- Manage ecosystem-related budgets and resources to ensure effective investment allocation.
Requirements
- Bachelor's degree or above in Marketing, Business Administration, Veterinary Science, Animal Science or related disciplines.
- 5+ years of experience in Brand Marketing, Trade Marketing, Professional Marketing, Customer Engagement or related commercial functions.
- Experience in pet care, healthcare, FMCG, pharmaceutical, nutrition or related industries is preferred.
- Demonstrated success in cross-functional project leadership and stakeholder management.
- Strong project management and budget management capabilities.
