About the role
Job Purpose
The Key Account Manager contributes to reaching the growth objectives for the brand & is responsible for building the joint business plan, defining & tracking the key business metrics to deliver sales with the platform. The KAM is expected to develop relationships with both internal & external stakeholders to plan and execute the complete business operations supporting Key Accounts business. Additionally, the incumbent would also be responsible for all marketing Initiatives collaborating with CMM - Emerging Channel.
Job Responsibilities
• Developing the Sales and Marketing plans for Quick Commerce – Now & Minutes
• Responsible for delivering Primary & Secondary targets set for the year as per the phasing.
• Negotiation & Contract Management: Lead negotiations regarding pricing, promotional funding, trade terms, and contract renewals to ensure mutually beneficial agreements.
• Driving JBP (Join Business Plan) drawn up with the platform with the objective of driving share gain & volume growth
• To drive Forecast Accuracy at SKU level for all the service regions for the platform
• Maintaining Availability ( Now & Minutes ): OSA, Listed DS OSA & low Out of Stock
• Building Product Assortment at platform level (Now & Minutes) with an objective of driving premiumization & New to Brand portfolio.
• Develop & execute Marketing Activation Calendar in alignment with platform like Now/Minutes, & CMM (Customer Marketing)
• Responsible for driving Perfect Digital Store on platform as per the regional guidelines with the platform
• Control and efficiently deploy budget for brand building with the platform
• Work closely with all internal stakeholders (Finance, Marketing, and Supply chain) and ensure adherence to define
• Maintain Financial Hygiene with all customers working closely with S&F team viz; CN, Payment & NOC
• Data Analysis & Insights – Share category insights, consumer trends & competition strategy to support overall business.
Job Specifications/Qualifications
Education & Professional Qualifications
MBA or Equivalent Degree
Knowledge / Experience
Ecom/Qcom experience, someone who understands digital & retail media with be added advantage with minimum 3yrs of experience
