About the role
in Royal Canin
Customer/Trade Marketing - Customer Activation department
Location: Athens
18-month fixed-term contract
Hybrid working
* Fully virtual recruitment experience *
The Trade Marketing Lead is responsible for leading and developing all Pet Specialty Retailing (PSR) trade marketing activities across in-store, online, and event channels within the Central East Europe cluster.
This role drives the strategic planning and implementation of trade marketing initiatives to support business growth, strengthen recommendations, and ensure excellent execution of key priorities across markets.
Working closely with Sales teams, the Trade Marketing Lead builds strong partnerships with customers, supports the achievement of business objectives, and contributes to delivering our Mission and Vision.
This position serves as the main point of contact for large-scale market activations and is accountable for their successful delivery, while also supporting the implementation of smaller events managed by team members.
What will be your key responsibilities?
- Define and implement all Pet Specialty Retailing (PSR) trade marketing activities across in-store, online, and event channels to improve health outcomes and increase sales, while ensuring the team consistently delivers market-leading plans and execution.
- Measure and analyse the results of trade marketing plans and activities, identifying opportunities to improve efficiency and effectiveness.
- Drive category recommendation and growth through Joint Business Planning with customers and partners.
- Ensure the team provides distinctive trade marketing assets and solutions to Sales representatives based on competitor analysis, market trends, and portfolio priorities.
- Lead and coordinate agencies, suppliers, and cross-functional teams, while building strong relationships with the global content factory.
- Manage trade marketing budgets and planning processes.
- Be accountable for Royal Canin’s participation and brand image at major activations and events.
- Lead, develop, and engage the Cluster Trade Marketing team to build a high-performing organization.
What are we looking for?
- Strong people management and leadership skills.
- Customer orientation.
- Excellent communication and presentation skills, both written and verbal, with the ability to adapt to different audiences.
- Strong analytical skills.
- Proficiency in Microsoft Excel, Word, PowerPoint, and Adobe Acrobat.
- Ability to engage customers, collaborate effectively as a team player, and lead projects.
- Strong prioritization skills, with the ability to manage multiple tasks in a dynamic environment.
- Fluency in English, both written and spoken. Additional languages would be considered an asset.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
